Adam Alter and Hal Hershfield have a study in the Proceedings of the National Academy of Sciences showing people search for meaning when they approach a new decade in chronological age.[1]
European telecommunications company Orange partnered with Paris-based advertising agency Publicis Conseil and Toronto-based digital design agency Jam3 to create a surreal digital experience that allows users to speak with a simulated version of themselves 20 years in the future. The result, which is part of Orange’s 20th anniversary #futureself campaign, uses a combination of aging simulation and 3D rendering technologies to essentially allow folks to question their future selves.
In Defense of ‘Nudging': When the Government Nudges, Everyone Wins by Noah Castelo & Jon Jachimowicz
Hal Hershfield, one of my closest advisors and mentors delivers a brilliant TED talk. You MUST check this out.
Clinical Professor of Marketing at NYU Stern Scott Galloway predicts that “buy” buttons on Facebook may not be effective, as buyers may not be in the mood to buy. His comments raise bigger questions about mindsets more generally, and how they influence consumer behavior.
This article outlines a procedure to use in Qualtrics to counterbalance two choices within a single question. This is useful when you are offering a choice between to items which are intended to be the same, with the exception of some experimentally manipulated item. But when you offer two choices, it is obvious your intention if you make them the same, so instead you make them similar. This leads to problems, however. Are differences you see in the data the result of the experimental manipulation or a slight preference for one of the options? You can correct this by counterbalancing, associating your manipulation with one choice to half the participants, and to the other choice with the other half. Here’s how.
I’ve been thinking a lot about competence lately. Apparently, so have Steven Levitt and Stephen Dubner, authors of the new book Think Like a Freak. In their recent podcast, I think the duo missed an important point.
I think this insight could be useful beyond the neuroscience of movement.
Recently, the MIT Center for Digital Business Marketing Group led a study to test the real-world effectiveness of morphing, a term they use to describe when a banner ad changes dynamically to match a user’s cognitive-style segment. The results are impressive and orders of magnitude higher than what had been seen in earlier content-matching studies.