The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

smarter

Shlomo Benartzi and Jonah Lehrer have a new book on consumer behavior specifically on screens titled The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior. This is a rich, understudied area, and I’m excited they wrote this. While I don’t agree with all of their conjectures (for example, decision tournaments), there are some really good sections on topics such as fluency and customization.

People need to shop like passionate Italian chefs. They need to care a lot about flavor, spend a lot of time on food — finding cucumbers that taste like cucumbers, tomatoes that taste like tomato — and the food is more satisfying. It’s also a lot easier to cook.  Mark Schatzker

People search for meaning when they approach a new decade in chronological age


Adam Alter and Hal Hershfield have a study in the Proceedings of the National Academy of Sciences showing people search for meaning when they approach a new decade in chronological age.[1]

References

  1. A.L. Alter, and H.E. Hershfield, "People search for meaning when they approach a new decade in chronological age: Table 1.", Proceedings of the National Academy of Sciences, vol. 111, pp. 17066-17070, 2014. http://dx.doi.org/10.1073/pnas.1415086111

Meet Yourself 20 Years in the Future

screen

European telecommunications company Orange partnered with Paris-based advertising agency Publicis Conseil and Toronto-based digital design agency Jam3 to create a surreal digital experience that allows users to speak with a simulated version of themselves 20 years in the future. The result, which is part of Orange’s 20th anniversary #futureself campaign, uses a combination of aging simulation and 3D rendering technologies to essentially allow folks to question their future selves.

Talk to your future self.