The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

Shlomo Benartzi and Jonah Lehrer have a new book on consumer behavior specifically on screens titled The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior. This is a rich, understudied area, and I’m excited they wrote this. While I don’t agree with all of their conjectures (for example, decision tournaments), there are some really good sections on topics such as fluency and customization.

People need to shop like passionate Italian chefs. They need to care a lot about flavor, spend a lot of time on food — finding cucumbers that taste like cucumbers, tomatoes that taste like tomato — and the food is more satisfying. It’s also a lot easier to cook.  Mark Schatzker

Updated: Rank-Order Carry Forward in Qualtrics with Javascript

This post describes a method to ask future questions using the responses from a rank-order type question in Qualtrics. For example, if you wanted to have a respondent state relative preference between the second and third highest ranks obtained from the rank order.

Normally, to use the responses from a previous question in a subsequent one, the creator of a survey would use the “Carry Forward Items” capability built into Qualtrics. However, you’ll notice that, for some reason, the options are extremely limited as to which you can carry forward. This post describes a way in which you can use javascript to accomplish a similar functionality. It will address questions such as, “how do I carry forward rank-orders in Qualtrics?” or “is there a method to get answers to previous questions using javascript in Qualtrics?”

Continue reading →