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When I look at the future of TV, I think it’s going to be on demand; it’s going to be mobile and cross-device; it’s going to be global; and it’s going to include a diverse set of content.Susan Wojcicki, CEO YouTube

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There is a close link between decision making and action. By making a decision a person commits herself to act in a certain way. – Henry Montgomery

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

Shlomo Benartzi and Jonah Lehrer have a new book on consumer behavior specifically on screens titled The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior. This is a rich, understudied area, and I’m excited they wrote this. While I don’t agree with all of their conjectures (for example, decision tournaments), there are some really good sections on topics such as fluency and customization.

People need to shop like passionate Italian chefs. They need to care a lot about flavor, spend a lot of time on food — finding cucumbers that taste like cucumbers, tomatoes that taste like tomato — and the food is more satisfying. It’s also a lot easier to cook.  Mark Schatzker

Do Hand-Written Discounts Seem Better?

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Do Hand-Written Discounts Seem Better?

I received an email with an advertisement for a sale where the discount was made to appear to be hand-written.  I wonder what affect that has on perceptions of the promotion.