Sorting As Screening – Poster Presented at SCP 2016 St. Pete

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Abstract

Sorting by a product attribute can diminish the importance weight of that attribute. When choosing is difficult, consumers may treat sorting as screening. Once options are sorted, consumers may form a consideration set comprising the options at the top. Because these options are more homogeneous with respect to the sorted attribute, consumers pay less attention to the sorted attribute in favor of a second attribute. This attentional shift emerges in a subsequent conjoint analysis, with less weight placed on the sorted attribute and more weight on a second attribute.

People search for meaning when they approach a new decade in chronological age


Adam Alter and Hal Hershfield have a study in the Proceedings of the National Academy of Sciences showing people search for meaning when they approach a new decade in chronological age.[1]

References

  1. A.L. Alter, and H.E. Hershfield, "People search for meaning when they approach a new decade in chronological age: Table 1.", Proceedings of the National Academy of Sciences, vol. 111, pp. 17066-17070, 2014. http://dx.doi.org/10.1073/pnas.1415086111

Meet Yourself 20 Years in the Future

European telecommunications company Orange partnered with Paris-based advertising agency Publicis Conseil and Toronto-based digital design agency Jam3 to create a surreal digital experience that allows users to speak with a simulated version of themselves 20 years in the future. The result, which is part of Orange’s 20th anniversary #futureself campaign, uses a combination of aging simulation and 3D rendering technologies to essentially allow folks to question their future selves.

Talk to your future self.