How CNET Learns Their Users Behavior to Double Banner Clicks

CNET segments and targets users based on their cognitive style

Recently, the MIT Center for Digital Business Marketing Group led a study to test the real-world effectiveness of morphing, a term they use to describe when a banner ad changes dynamically to match a user’s cognitive-style segment. The results are impressive and orders of magnitude higher than what had been seen in earlier content-matching studies.

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Are Time & Age the Same?

How GOOGLE is capitalizing on the one of the biggest influences in decision making

In a recent conversation I had with Hal Hershfield, Assistant Professor of Marketing at the NYU Stern School of Business who researches the effects time perspectives have on decision making, I was struck by something he came to rather casually. The more I study time, he said, the more I come to think of time and age as the same concept.

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