People need to shop like passionate Italian chefs. They need to care a lot about flavor, spend a lot of time on food — finding cucumbers that taste like cucumbers, tomatoes that taste like tomato — and the food is more satisfying. It’s also a lot easier to cook.  Mark Schatzker

Most people’s beliefs are shaped not by arguments but by the beliefs of others they trust. Counterintuitive as it may seem to scientists, most people believe in conclusions before they accept arguments. So stories and source credibility are at least as important as the quality of arguments. ~ Daniel Kahneman