If you want to increase your success rate, double your failure rate. – Thomas J. Watson
Scott Galloway seems to claim that implicit targeting based on clickstream (i.e. observing a user’s browsing history and making recommendations) beats self-reports by a wide margin. While I’ve said before that I think doing so is a great idea, I’m not sure this will always be true. Google has done quite well for itself by demanding that users first type something into the search box.
Life is full of problems that are, quite simply, hard. And the mistakes made by people often say more about the intrinsic difficulties of the problem than about the intrinsic fallibility of human brains. – Brian Christian & Tom Griffiths
People need to shop like passionate Italian chefs. They need to care a lot about flavor, spend a lot of time on food — finding cucumbers that taste like cucumbers, tomatoes that taste like tomato — and the food is more satisfying. It’s also a lot easier to cook. – Mark Schatzker
In Defense of ‘Nudging’: When the Government Nudges, Everyone Wins by Noah Castelo & Jon Jachimowicz
Vladas Griskevicius, co-author of The Rational Animal: How Evolution Made Us Smarter Than We Think speaks at NYU Friday, Sept 27, at 2:30pm
SCPA, a student-organization at NYU which I lead, is hosting Professor Griskevicius. Please click here for more information.
Most people’s beliefs are shaped not by arguments but by the beliefs of others they trust. Counterintuitive as it may seem to scientists, most people believe in conclusions before they accept arguments. So stories and source credibility are at least as important as the quality of arguments. ~ Daniel Kahneman