Loading Events

« All Events

  • This event has passed.

Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

February 17 @ 10:15 am - 11:30 am

In a randomized field experiment with DonorsChoose.org (N = 30,297), potential donors who shared a surname with a teacher were
more likely to open, click, donate, and donated more to the teacher’s classroom in response to an email request. We highlight how overtly personalizing an email to highlight a recipient’s identity can be effective to persuade them to donate to charity. Controlling for ethnicity, we also find that different-surname donors were more generous when they shared a surname first-letter with a requesting teacher.

Details

Date:
February 17
Time:
10:15 am - 11:30 am

Venue

SCP Winter Conference Regency Foyer
Dallas, TX + Google Map
Website:
http://www.chilleesys.com/scp/Public/index.aspx