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SJDM New Orleans, LA
November 17 - November 19
I will be presenting a talk and a poster at the Society for Judgment and Decision Making Annual Conference in New Orleans, Louisiana.
Spreading of Alternatives Without a Perception of Choice
Kurt Munz and Vicki Morwitz
Choosing an option leads to more favorable attitudes toward that option compared to before choice. Three studies demonstrate that this “post choice spreading of alternatives” may not require choice at all. Spreading depends on accepting an outcome, rather than on the behavior of choosing or self-perception of having chosen. People normally accept the outcomes of their own choices, but they can also accept outcomes they did not have personal agency to choose or the freedom to reject. Higher outcome acceptance predicts greater post-outcome attitude change.
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization (poster)
Kurt Munz, Minah Jung, and Adam Alter
In a randomized email field experiment with DonorsChoose.org (N = 30,297), donors who shared a surname with a teacher were more likely to open, click, donate, and donated more to the teacher’s classroom. Different-surname donors were also more generous when they shared a first-letter with the requesting teacher. We quantify various components of similarity including matches on full name, initial name letters, gender, ethnicity, and country of origin.