Most people’s beliefs are shaped not by arguments but by the beliefs of others they trust. Counterintuitive as it may seem to scientists, most people believe in conclusions before they accept arguments. So stories and source credibility are at least as important as the quality of arguments. ~ Daniel Kahneman

Are Time & Age the Same?

How GOOGLE is capitalizing on the one of the biggest influences in decision making

In a recent conversation I had with Hal Hershfield, Assistant Professor of Marketing at the NYU Stern School of Business who researches the effects time perspectives have on decision making, I was struck by something he came to rather casually. The more I study time, he said, the more I come to think of time and age as the same concept.

Continue reading →