Meet Yourself 20 Years in the Future

European telecommunications company Orange partnered with Paris-based advertising agency Publicis Conseil and Toronto-based digital design agency Jam3 to create a surreal digital experience that allows users to speak with a simulated version of themselves 20 years in the future. The result, which is part of Orange’s 20th anniversary #futureself campaign, uses a combination of aging simulation and 3D rendering technologies to essentially allow folks to question their future selves.

Talk to your future self.

Is There a Buying Mindset?

Link to video
Clinical Professor of Marketing at NYU Stern Scott Galloway predicts that “buy” buttons on Facebook may not be effective, as buyers may not be in the mood to buy. His comments raise bigger questions about mindsets more generally, and how they influence consumer behavior.

Fake It ‘Til You Make It

Ann Althouse "Chalk artist"

How Can Confidence Hurt Your Organization?

I’ve been thinking a lot about competence lately. Apparently, so have Steven Levitt and Stephen Dubner, authors of the new book Think Like a Freak. In their recent podcast, I think the duo missed an important point.

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How CNET Learns Their Users Behavior to Double Banner Clicks

CNET segments and targets users based on their cognitive style

Recently, the MIT Center for Digital Business Marketing Group led a study to test the real-world effectiveness of morphing, a term they use to describe when a banner ad changes dynamically to match a user’s cognitive-style segment. The results are impressive and orders of magnitude higher than what had been seen in earlier content-matching studies.

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Most people’s beliefs are shaped not by arguments but by the beliefs of others they trust. Counterintuitive as it may seem to scientists, most people believe in conclusions before they accept arguments. So stories and source credibility are at least as important as the quality of arguments. ~ Daniel Kahneman