“We really are Bayesian inference machines”
I think this insight could be useful beyond the neuroscience of movement.
CNET segments and targets users based on their cognitive style
Recently, the MIT Center for Digital Business Marketing Group led a study to test the real-world effectiveness of morphing, a term they use to describe when a banner ad changes dynamically to match a user’s cognitive-style segment. The results are impressive and orders of magnitude higher than what had been seen in earlier content-matching studies.
Vladas Griskevicius, co-author of The Rational Animal: How Evolution Made Us Smarter Than We Think speaks at NYU Friday, Sept 27, at 2:30pm
SCPA, a student-organization at NYU which I lead, is hosting Professor Griskevicius. Please click here for more information.
Most people’s beliefs are shaped not by arguments but by the beliefs of others they trust. Counterintuitive as it may seem to scientists, most people believe in conclusions before they accept arguments. So stories and source credibility are at least as important as the quality of arguments. ~ Daniel Kahneman
How GOOGLE is capitalizing on the one of the biggest influences in decision making
In a recent conversation I had with Hal Hershfield, Assistant Professor of Marketing at the NYU Stern School of Business who researches the effects time perspectives have on decision making, I was struck by something he came to rather casually. The more I study time, he said, the more I come to think of time and age as the same concept.