Are Time & Age the Same?

How GOOGLE is capitalizing on the one of the biggest influences in decision making

In a recent conversation I had with Hal Hershfield, Assistant Professor of Marketing at the NYU Stern School of Business who researches the effects time perspectives have on decision making, I was struck by something he came to rather casually. The more I study time, he said, the more I come to think of time and age as the same concept.

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