Teaching

Introduction to Marketing

This course will provide you with a sound framework to understand marketing as a value management process. The course involves a mix of lectures and case-based discussions that will teach you an analytical approach to understanding, identifying and creating value. To this end, you will learn how to (1) analyze the environment in which a company operates, (2) develop a marketing strategy, and (3) design actionable marketing tactics.

In this course you will:

– Acquire an understanding of the basic marketing concepts
– Understand the strategic role of marketing
– Identify and address the key decisions facing marketing managers
– Practice the process of analyzing marketing situation or opportunity, formulating market strategy, and developing and implementing a marketing plan
– Sharpen your leadership, analytical and communication skills
– Build a solid foundation for courses in other departments and advanced electives in marketing

Summer 2017 – MKTG-UB.0001.01 – NYU Stern School of Business