I posted to YouTube a video to my ACR 2020 presentation titled, “Not-so Easy Listening: Roots and Repercussions of Auditory Choice Difficulty in Voice Commerce” by Kurt Munz and Vicki Morwitz. This paper is part of a special session on “Consumer Interactions with Voice Technology” which I co-chair with Johann Melzner.
I am delighted to announce that “Intentions” by Vicki Morwitz and Kurt Munz has been accepted for publication at Consumer Psychology Review, to appear in the January 2021 issue.
This post will cover how to add the number of times a certain response has been given for a variable (its frequency or count), and append this information to the data set as a new variable in SPSS. For example, say you have a list of names. Next to each name you’d like to add the number of times the name appears in the list. In SPSS, this information is easy to view with the “frequencies” dialogue, but how do you add it as a variable automatically?
Counterbalancing is an experimental procedure to control for the effect of question order. This post shows you how to do it in Qualtrics without having to create duplicate questions.
This post describes a method to ask future questions using the responses from a rank-order type question in Qualtrics. For example, if you wanted to have a respondent state relative preference between the second and third highest ranks obtained from the rank order.