View the video from the FTxBocconi panel on Customer Experience featuring Maserati CEO Davide Grasso, Golden Goose CEO Silvio Campara, Financial Times Managing Director for Consumer Revenue Fiona Spooner and myself.
Bocconi University is seeking applicants for a Ph.D. program in Business Administration and Management in the area of Marketing. The Marketing faculty includes several scholars studying judgment and decision making including Joachim Vosgerau, Adam Greenberg, Uri Barnea, and myself. Located in Milan, Italy. Course work and research are in English. Applications are due January 21, 2022. http://www.unibocconi.eu/phdbusinessadministration
For a project in collaboration with my student Shahryar Mohsenin titled, “SocialProcessing Fluency in Voice-Based Interactions,” I have been awarded a €10,000 Junior Research Grant from Bocconi University.
The audio from an episode of “Clarity in a Messy World,” Bocconi University’s podcast is now online. I am featured in episode 14, “How We Learn from Audio Stimuli.” You can listen here: https://www.unibocconi.eu/podcast/
The full text of “Intentions” by Vicki Morwitz and Kurt Munz is now available (open-access) on the publisher’s website.
I posted to YouTube a video to my ACR 2020 presentation titled, “Not-so Easy Listening: Roots and Repercussions of Auditory Choice Difficulty in Voice Commerce” by Kurt Munz and Vicki Morwitz. This paper is part of a special session on “Consumer Interactions with Voice Technology” which I co-chair with Johann Melzner.
I am delighted to announce that “Intentions” by Vicki Morwitz and Kurt Munz has been accepted for publication at Consumer Psychology Review, to appear in the January 2021 issue.
This post will cover how to add the number of times a certain response has been given for a variable (its frequency or count), and append this information to the data set as a new variable in SPSS. For example, say you have a list of names. Next to each name you’d like to add the number of times the name appears in the list. In SPSS, this information is easy to view with the “frequencies” dialogue, but how do you add it as a variable automatically?
Counterbalancing is an experimental procedure to control for the effect of question order. This post shows you how to do it in Qualtrics without having to create duplicate questions.