ACR Washington

My student Yongkun Liu will present our paper (also with Chiara Longoni), “Hearing Is Believing: Spoken News Is Trusted More than Written News,” at the Association for Consumer Research Conference in Washington, DC in October 2025.

The presentation is part of a special session on Misinformation and Truth Judgments. It will feature four papers:

The Not So Illusory Truth Effect
Reed Orchinik, MIT Sloan (presenting author)
David G. Rand, MIT Sloan
Rahul Bhui, MIT Sloan

Reducing Bias in Judgment: How Receptiveness Lower the Confirmatory Processing of
Conflicting Information
Yvan Norotte, HEC Paris (presenting author)
Anne-Sophie Chaxel, HEC Paris
Sandra Laporte, Toulouse School of Management

Hearing Is Believing: Spoken News Is Trusted More than Written News
Yongkun Liu, Bocconi University (presenting author)
Kurt Munz, Bocconi University
Chiara Longoni, Bocconi University

The Mere Sharing Effect: Sharing Ambiguous Information Increases Truth Judgments
Andrea Bublitz, University of Basel (presenting author)
Eli Sugerman, Columbia Business School
Gergely Nyilasy, University of Melbourne
Gita Johar, Columbia Business School