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SJDM Conference 2022
February 10, 2022 - February 12, 2022
Shahryar Mohsenin will present a poster titled, “Social-Processing Fluency in Voice-Based Judgments” at the annual meeting of the Society for Judgment and Decision Making. The SJDM annual meeting will be held in a virtual format, February 10-12, 2022.
We show that people have less favorable judgments toward products described by
ambiguous-gender voices than their gendered counterparts. Research on
processing fluency has involved mainly visual stimuli. We study fluency in an
auditory context, developing a novel concept, “social-processing fluency,”
related to ease or difficulty of identifying demographic information about the
source of a communication rather than difficulty processing the information
itself. The more the gender of a single voice sounds ambiguous to a listener,
the lower s/he rates the described product (study 1, preregistered).
Manipulating the gender-ambiguity of a voice provides causal evidence (study
2, preregistered).