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Kurt Munz

Assistant Professor of Marketing at Bocconi University

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Keyword: Voice

Modality of Choice Expression: How Speaking Versus Clicking Shapes Default Acceptance

Seeing Is Not Believing: When Audio News Seems More Credible Than Written News

Not-so Easy Listening: How Listening to Options Affects Product Choice and Evaluation

Gender-Ambiguous Voices and Social Disfluency

Gender-Ambiguous Voices and Social Disfluency in Product Judgments

Voice Technology: Implications of Oral versus Manual Communication for Consumer Research

Gender-Ambiguous Voices and Social Disfluency

Social-Processing Fluency in Voice-Based Judgment

Not-so Easy Listening: Roots and Repercussions of Auditory Choice Difficulty in Voice Commerce

Speech and Evaluability: How Listening to Options Can Affect Choices and Evaluations

Yongkun Liu - Job Market

My student Yongkun Liu is on the job market. His job market paper, "Hearing is Believing: Spoken News is Perceived as More Credible Than Written News" has been invited for revision and resubmission to the Journal of Consumer Research. A second manuscript I am not involved with has also be invited for revision and resubmission to the Journal of Consumer Psychology.

Updates

  • September 21, 2026

    I am excited to join the editorial review board at the Journal of Consumer Research.

  • March 11, 2026

    I am delighted to have been selected for a Bocconi Junior Research Grant for 2026. The grant of €10,000 is supported by the Fondazione Romeo ed Enrica Invernizzi, to whom I am very grateful.

  • February 16, 2026

    A nice summary of “Bounded Rationalization: The Role of Acceptance in Postchoice and Postassignment Rationalization” I wrote with Adam Eric Greenberg and Vicki Morwitz has appeared on the Bocconi web site.

  • CV
  • Research
  • Teaching
  • Contact
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