Mohsenin¹, Shahryar and Kurt P. Munz (2025), "Disfluency Increases Reliance on Heuristic Cues in Consumer Choice," paper presented at the European Marketing Academy Conference Madrid.
Assistant Professor of Marketing at Bocconi University
Mohsenin¹, Shahryar and Kurt P. Munz (2025), "Disfluency Increases Reliance on Heuristic Cues in Consumer Choice," paper presented at the European Marketing Academy Conference Madrid.