Gender-Ambiguous Voices and Social Disfluency

Mohsenin, Shahryar and Kurt P. Munz (2023), "Gender-Ambiguous Voices and Social Disfluency," competitive paper presented at the Association for Consumer Research Conference Seattle, WA.

People rate products described by narrators with gender-ambiguous voices less favorably than when they are described by clearly male or female narrators due to social disfluency—an uneasy feeling related to difficulty understanding the gender of the speaker. These effects can be eliminated by increasing familiarity with the voices.