Liu¹, Yongkun , Kurt P. Munz, and Chiara Longoni (2025), "Hearing Is Believing: Spoken News Is Trusted More than Written News," paper presented at the Società Italiana Marketing Doctoral & Research Colloquium Conference Rimini.
Assistant Professor of Marketing at Bocconi University
Liu¹, Yongkun , Kurt P. Munz, and Chiara Longoni (2025), "Hearing Is Believing: Spoken News Is Trusted More than Written News," paper presented at the Società Italiana Marketing Doctoral & Research Colloquium Conference Rimini.