Social-Processing Fluency in Voice-Based Judgment

Mohsenin, Shahryar and Kurt P. Munz (2022), "Social-Processing Fluency in Voice-Based Judgment," Poster presented at the Society for Judgment and Decision Making Annual Conference Conference Virtual.

Does using a gender-neutral voice affect information processing and product judgment? Processing Fluency literature says the difficulty in information processing leads to the negative judgment of the information and product presented in that information at the metacognitive level. While research in this area has involved textual information, scant research attention on fluency has been paid to the social nature of communication. We investigate a novel concept, “social-processing fluency”, related to the ease or difficulty of identifying the demographic information about the source of voice information (i.e., gender) used to determine social categorization.

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