Courses

Fall 2026

• 20216 Advanced Marketing Management (MSc It’l Mgmt) – Class 4 & 5
• 40402 Consumer Behavior II – Judgment and Decision Making (PhD)

Spring 2027

No courses scheduled

Textbook

The textbook for Advanced Marketing Management is available in the Bocconi bookstore:

Busacca, Bruno, Giuseppe Bertoli, Cristian Chizzoli, and Kurt P. Munz (2025) Customer Management: Growth Value and Loyalty, Milan: Bocconi University Press.

Thesis Supervision

I supervise master’s degree theses on marketing topics using an experimental or survey-based approach (in English).

PhD Supervision

I am actively involved in research and mentorship for PhD students in marketing. My current student is:

• Yongkun Liu

My former student is:

• Shahryar Mohsenin, Assistant Professor, University of Technology Sydney