Kurt Munz is an Assistant Professor of Marketing at Bocconi University. He takes an experimental approach to research in consumer judgment and decision making, and often explores how emerging marketing or choice contexts (such as shopping using a voice-controlled device) affect what consumers buy, and how they feel about it afterward.
Professor Munz has degrees in psychology, communication, and marketing, including a PhD in marketing from the NYU Stern School of Business. His research has appeared in Marketing Science.
Professor Munz teaches marketing and consumer behavior to graduate business students and PhD students. He has previously taught at the undergraduate level.
Prior to his academic career, he served as an officer on surface ships in the United States Navy.
- Consumer Judgment & Decision Making
- Auditory Information Processing
- Choice Architecture in Emerging Technology Platforms
- Consumer Rationalization
- Association for Consumer Research (ACR)
- American Marketing Association (AMA)
- Society for Consumer Psychology (SCP)
- Society for Judgment and Decision Making (SJDM)